Realtors' Lead Volume Soars to Record Levels Due to Internet Alliances

The internet is where 70% of consumers start their search for homes according to the National Association of Realtors, but it's still the Realtor® that closes the deal. In fact, 78% of homebuyers visited a home with a real estate agent as a result of their use of a real estate website. Because of partnerships like the one between the countries largest real estate publication, The Real Estate Book® and its online distribution alliances, such as Lendingtree.com, Realestate.com, Homes.com, Lycos.com and BobVilla.com to name a few, Realtors are closing even more deals than before.

“Our proven superior print circulation combined with our extraordinary online reach continues to deliver all time highs in lead volume, says Glenn Goad, Senior Vice President of online services at The Real Estate Book. The increased lead volume is coming primarily from The Real Estate Book’s integrated online strategy, which just last month alone was responsible for over 273,000 leads sent directly to our advertisers in The Real Estate Book.” He adds, “Buying or selling a home remains one of the most important decisions in a consumer's life. It’s a
complicated transaction that requires good, professional help. Both home sellers and homebuyers will continue tovalue and appreciate professional representation by a Realtor. In addition, with our online distribution alliance we have provided remarkable exposure for our advertisers’ listings to millions of interested and active consumers each month. We are delivering on our goal of providing a quality response to our advertisers.”

Today's Realtors are doing a better job of marketing their listings, and they are savvy when it comes to advertising. In addition, they recognize home seekers are utilizing multiple channels and are more educated about properties when they begin their search for a home.

Source: 2003 NATIONAL ASSOCIATION OF REALTORS® Profile of Homebuyers and Sellers*